Tea/Coffee cups offer a pinnacle benefit which allows the consumer to touch and feel a brand advertisement on a printed cup in their hand; feeling a warmth, while also feeling positive.

Juice cup, takes place over an average of 15 minutes of consumption, while consumers raise and lower the printed cups to eye level more than 20 times during consumption.

Because tissues are so useful and handy to have around, people gladly accept such a giveaway. That's the draw. There's just no replacement for this product. No one rejects a free pack of tissues.

Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit vague and can quickly become confusing, even for people who have studied marketing.